Adobe Customer Journey Analytics

About

Adobe Customer Journey Analytics connects customer identities and interactions across channels, devices, and time for fast, holistic analyses that deliver accessible and precise customer insights. With powerful, flexible data frameworks, businesses can effortlessly ingest, process, and unify all types of customer data, enabling sophisticated analytics that reveal insights in seconds. This unified view of digital and offline interactions empowers teams to explore and optimize the full customer journey, supported by generative AI tools that streamline analysis across billions of data points. As a result, businesses gain a comprehensive understanding of customer behavior, enabling more informed and impactful decisions. Key Features: - Customer Analysis: Customer Journey Analytics synthesizes customer identity and engagement by connecting and standardizing behavioral and trait-based data for quick, comprehensive insights and analysis. - Data Flexibility: Easily integrate data with an adaptable framework that eliminates typical manual constraints. This advanced model simultaneously supports event, profile, and look-up data with on-demand self-serve capabilities. - Data Governance: Provide enterprise-wide access to customer intelligence while protecting privacy and adhering to evolving data policies. Built on Adobe Experience Platform, our extensible, patented data governance framework provides controls for establishing and maintaining compliance while meeting customer expectations for privacy and personalization. - AI-Driven Insights: Transform your growing amount of customer experience data into enhanced intelligence using generative AI and machine learning (ML) for segmentation, attribution, propensity modeling, and queries. - Full Journey View: With its ability to link customer identity and interactions across channels, devices, and time, Customer Journey Analytics gives you a complete contextual map of engagement paths, revealing deeper, previously unreachable insights. - Actionable Intelligence: Activation and integration tools let you quickly put insights to work improving customer experiences and maximizing ROI.