Unify all your data into a single customer profile
Customers today expect more than ever. We know that 1 out of 3 customers will switch from brands they love after just 1 bad experience. Companies need to reimagine how they connect with customers to deliver valuable real-time moments that build loyalty. This is where Data Cloud for Marketing comes in. Data Cloud unifies all your data into a single customer profile. With Data Cloud, you can connect data from any source across marketing, CRM, and every other type of data, giving you a complete picture of each customer. From a single, user-friendly interface, Data Cloud allows marketers to own their audience building with fast, drag-and-drop segmentation, to build, analyze and discover new segments that update based on latest customer actions. Marketers can also leverage Calculated Insights, deriving new metrics like customer lifetime value, propensity to churn, affinities for smarter targeting. AI-driven propensity models like email engagement scoring or custom propensity score builder help identify the right customers to target, or you can bring your own AI models to automate more personalized experiences. Marketers can then use Data Cloud to engage those segments with personalized campaigns, journeys, and real-time moments across email, mobile, advertising, the web, apps, and more.
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