Salesforce Marketing Cloud Account Engagement

About

It has never been more critical for sales and marketing teams to work together and drive growth efficiently. When sales and marketing teams are not aligned, they risk engaging the wrong leads, sending mixed messages to customers, and spending time on outreach that doesn't work. Marketing Cloud Account Engagement is the only marketing automation platform built on the world’s #1 CRM. Because it is fully integrated with Sales and Service, marketers can track their campaign performance and give their teams with a complete view of the customer – eliminating disconnected customer experiences. By aligning on one platform, marketing and sales teams can take advantage of AI account and lead scoring and close deals faster. Marketers can also prove their marketing impact by mapping their campaign efforts onto pipeline and revenue, ensuring their seat at the revenue table and helping them focus on campaigns that work. With features like automated journeys, drag and drop landing page and email builders, account-based marketing, and ROI reporting – marketing and sales teams can work together to generate and qualify sales leads and shorten sales cycles.