Viant Technology

The Viant DSP is a self-service omnichannel demand-side platform solution

About

The Viant DSP is a self-service omnichannel demand-side platform solution that allows brands and agencies the ability to execute programmatic advertising campaigns across Connected TV, Linear TV, desktop, mobile, audio, in-game and digital out-of-home (DOOH) channels. Viant Technology® is a leading people-based advertising software company that enables ad buyers to plan, create, execute and measure their omnichannel digital advertising investments. The Viant DSP software provides exclusive access to Viant’s Identity Graph linking 115 million U.S. households to more than 1 billion connected devices and is combined with access to more than 280,000 audience attributes from more than 70 data partners.

Features

Brand Safety
Budget Pacing
Campaign Dashboard
Campaign Optimization
Cross Channel Capabilities
Cross-Device Capabilities
Display Functionality
Estimate and Projections
Frequency Capping
Geo-Targeting
Machine Learning Optimization
Performance and Reliability
Reach
Targeting
User, Role, and Access Management

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