Hive9

Marketing Resource Management (MRM) solution

About

This cloud-based Marketing Resource Management (MRM) solution includes capabilities for managing and planning marketing calendars, budgets, and optimizing performance, ROI, and customer success.

Features

Ad hoc reporting

Advertising Management

Affiliation Management

Approval workflow

Audience Targeting

Brand Management

Budgeting & Forecasting

Campaign Analytics

Cash Management

Chart of Accounts

Consolidation/Bundling

Content Management

Conversion tracking

Customer Journey Mapping

Customer segmentation

Dashboard

Data Import & Export

Data Source Connectors

Data visualization

Digital Asset Management

Engagement tracking

General Ledger

Goal Setting/Tracking

Keyword tracking

KPI tracking

Marketing Calendar

Media planning

Modeling attribution

Multi-department/project

Multiple Businesses

Performance Measurement

Profit & Loss Accounting

Project Management

Reports and statistics

Revenue and balance sheet

ROI Tracking

Search/Filter

Strategic planning

Strategic roadmap

Web analytics

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